What it means for a Dubai business
DLD made the QR code mandatory on real estate adverts in April 2023, with a fine of AED 50,000 for adverts without one. The code must be readable when scanned. The advert’s details must match the permit.
For buyers it is a quick trust check. For brokerages it is also a content idea: few buyers know how to use it.
Example
A brokerage posts a short Reel showing how to scan the QR code on any Dubai property ad and what the result should show. It contains no unit or price, so it is education. Buyers learn to check ads, including the brokerage’s own.
Common mistake
Shrinking the code or placing it over a busy photo so that it does not scan on a phone. Test every one before posting.