Aesthetic clinics post more than most fields. In our count of 14 Dubai aesthetic clinic accounts the median one posted 2.33 times a week in the 90 days to 13 October 2026. 86% posted twice a week or more. Reels drew the most likes and comments for their audience size.
So the question for a clinic is rarely whether to post. It is how to post often inside a standard that bans the words most beauty marketing runs on. And how to stand out when every clinic shows the same treatment menu.
What changes for a clinic
DHA’s Standards for Medical Advertisement Content on Social Media have applied since 3 October 2022. A circular in August 2026 sent them to every private facility again. Approval by the Medical Director and a MOHAP licence number on the account are the floor, with written consent from anyone shown. These guides are written from that floor. None of them is legal advice.
What the guides cover
Post ideas that pass the standard. The rules in plain words. Before and after posts. Reels. LinkedIn for the owner and the doctors. What an assistant reads when a patient asks for natural looking Botox in Jumeirah. And what it costs to hand the work over.
The one thing to do this week
Ask each doctor for the three questions patients ask in every consultation. Each answer, approved by the Medical Director, is a post.