What it means for a Dubai business
The DHA standard asks for the MOHAP licence number on the clinic’s official account, usually in the bio. MOHAP publishes a licence for health advertising on social media with its own fees and conditions. Whether every organic post on a licensed account also needs its own MOHAP approval was not clear in the published guidance when we checked. Paid adverts and offers should be assumed to need approval.
Example
A dental clinic adds its MOHAP licence number to its Instagram bio and LinkedIn page and keeps a copy of the licence with its approval records.
Common mistake
Agencies telling clinics that “DHA approves every post” without a source. The documented step is approval by the clinic’s own Medical Director, with MOHAP licensing on top. Check the current rules with MOHAP. This is a summary, not legal advice.