Marketing for small businesses in Dubai

Plain guides for small businesses in Dubai: what social media management costs, hiring or outsourcing, how often to post and getting named by ChatGPT.

In one answer

A small business in Dubai needs a feed that looks alive when a buyer checks it and a presence that assistants like ChatGPT and Gemini can read when a buyer asks them for a recommendation. That usually means posting a few times a week on the one or two platforms your buyers use, a complete Google profile and pages that answer your buyers' questions in plain words.

Most small businesses in Dubai do not need a marketing department. They need someone to post on the accounts they already have every week in a way that sounds like them. They also need to know whether buyers who ask an assistant ever hear their name.

This hub is for any business that fits that description: a consultancy in JLT, a clinic in Al Barsha, a studio in Al Quoz, a firm of four in Business Bay. The field guides go deeper for interior design, events, real estate and clinics. These pages answer what every owner asks first.

What the guides cover

What social media management costs in Dubai and what you should get for it. In house or agency. How often to post. Instagram or LinkedIn. Getting named by ChatGPT. Arabic and English. What to post when nothing new is happening. And whether you need a website if you have Instagram.

The one thing to do this week

Ask an assistant the question your best client asked before they found you. Use their words and save the answer with the date. That is your starting point. Our free audit does it for you.

The guides

  1. 01 How much does social media management cost in Dubai? What social media management costs a small business in Dubai, what should be included in a package and how to compare an agency with a hire.
  2. 02 In house or agency for social media: what suits a small business in Dubai? Should a small business in Dubai hire a social media manager or outsource? The real costs and a split that works.
  3. 03 How often should a business post on Instagram and LinkedIn? How often a small business in Dubai should post on Instagram and LinkedIn, with what Dubai businesses in eight fields actually do, from our own counts.
  4. 04 Instagram or LinkedIn: which platform should a Dubai business use? Whether a small business in Dubai should focus on Instagram, LinkedIn or both, depending on who buys from it and how one piece of work can serve both.
  5. 05 How does a small business show up in ChatGPT answers? What AI assistants read when a buyer asks them to recommend a business in Dubai and what a small business can change. Nobody can guarantee a mention.
  6. 06 Arabic and English on social media: what a Dubai business should do Whether a Dubai business should post in Arabic, English or both, who each language reaches and how to write bilingual captions that read well.
  7. 07 What should a small business post on social media when nothing new is happening? Post ideas for a Dubai small business in a quiet week: answers to buyer questions, the work behind the work, people, decisions and the calendar.
  8. 08 Do I need a website if my business has Instagram? Whether a Dubai small business needs a website as well as Instagram and what the smallest website that does the job looks like.

From the journal

Terms to know

FAQ

What does a small business in Dubai actually need online?

An Instagram or LinkedIn account that is active and clear about what you do, a Google Business Profile with real reviews and a website or page that answers what buyers ask. Most small businesses do not need every platform.

Can a small business show up in ChatGPT answers?

It can become easier to name, but nobody can guarantee it. Assistants draw on what they can read about you. That means your own site and profiles, plus your reviews and what others write about you. Making those clear and consistent is the work.

What we do

We run it for small businesses.

A post every weekday on your own Instagram and LinkedIn, each with a Reel, in your look and your voice. Every post reaches you by email before it goes out. Each month we put your buyers' questions to ChatGPT, Gemini and Claude and show you the dated answers. AED 2,899 a month with no setup fee and no minimum term. One person's own accounts cost AED 999.

Get my free auditStart five days free

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