What it means for a Dubai business
AI visibility is the AI version of being on the first page. It has two parts. Are you named at all when someone asks for a business like yours in your area? And when you are named, is what the assistant says about you right: your services, your area, your opening hours?
It changes from one assistant to another and from week to week. One question in ChatGPT can name you while the same question in Gemini does not. So a single screenshot proves little. A set of fixed questions asked every month, saved with the date and the exact wording, shows you a trend.
Example
An event company picks eight questions its buyers ask, like “corporate event company in Dubai for a product launch of 200 guests”. Each month it puts them to three assistants and records who was named. After three months it can see which questions it never appears for and writes posts and pages that answer them.
Common mistake
Measuring it with one vanity question like “best event company in Dubai” asked once. Broad questions favour big names and directories. Questions with a place, a size or a need are where a smaller business has a fair chance.