What it means for a Dubai business
Assistants learn who is good at something partly from what others say. A studio featured in a design magazine, a clinic quoted in a newspaper on an awareness day or a brokerage named in a market report all give an assistant another reason to connect your name with a topic.
For a small business the realistic sources are local press, industry awards, partner pages, event listings and honest reviews.
Example
An event company produces a well reviewed conference. The organiser thanks it by name on LinkedIn and the venue lists it as a partner. Those two mentions connect the company with corporate conferences in places an assistant can read.
Common mistake
Paying for mentions in “top 10” lists. Lists written by the firms in them are easy to spot and do not build trust. Earn mentions through work others want to talk about.