What it means for a Dubai business
Search engines and assistants try to understand that the clinic on Instagram and the clinic on an insurer’s list are one and the same. The more consistently your name and address appear, the more confidently they connect them and the more they know about you.
A business with a strong entity is easier to recommend, because the assistant can say who you are and what you do without guessing.
Example
An event company uses a different spelling of its name in each place it appears online. It picks the one on its trade licence and uses it everywhere. It also adds Organization structured data to its website with links to its social profiles.
Common mistake
Inventing a slightly different name for every platform because the handle was taken. Keep the display name identical even when the handle differs.