Real estate is the busiest feed of the fields we track. Across 13 Dubai brokerage accounts the median one posted 2.33 times a week in the 90 days to 13 October 2026. 69% posted twice a week or more. The problem is rarely volume. Most of it is listings and listings look the same on every account.
A buyer relocating from London does not search for a unit first. They ask which area suits a family and what the fees are. They ask how to check that an agent is licensed. Those questions are where a brokerage can stand out, in its feed and in the answer an assistant gives.
The rules come first
A listing post without a valid permit is a fine for the brokerage, starting from AED 50,000 per violation. So these guides start from the rules: what a post needs when it shows a unit and what it must never say. Then they move to the posts that carry no unit at all.
What the guides cover
Post ideas that stay inside the rules. The permit and QR code explained. Reels. LinkedIn for owners and agents. How often to post. What an assistant reads when someone asks for a good agency in Dubai Marina. And what running all of it costs.
The one thing to do this week
Write down the five questions your agents answered most on calls this month. Each one is a post with no unit in it.