Marketing after the trade licence in Dubai

For Dubai business setup firms and the companies they form: what a new company should do about Instagram, LinkedIn, Google and the Advertiser Permit.

In one answer

Once a company in Dubai has its trade licence, its first marketing work is small and fixed: a Google Business Profile, a LinkedIn company page, an Instagram account in the licensed name and a clear view on whether anyone posting for it needs the UAE Advertiser Permit. Setup firms are asked about this by almost every client. These guides are written so you can send them here.

A setup firm hands over the licence and the client asks the next question before the meeting ends: who can do our marketing? Most firms answer with a name from their phone or with nothing.

These guides are the answer you can send. They are written for the new company in plain words. They cover the first decisions: which accounts to open and what the Advertiser Permit means for them. Then how to set up a Google profile and what a sensible first budget looks like.

Why we write for partners

We do not prospect business setup firms. We work with them. A firm that refers a client to us earns from every month that client stays in its first year. The client gets AED 900 off its first month. The details are on our partners page.

What the guides cover

Marketing in the first 90 days after the licence. Who needs the Advertiser Permit and who does not. Instagram for a new company. A LinkedIn company page. A Google Business Profile. A first marketing budget. And how a referral to us works.

The one thing to do this week

Add one line to your handover email: where your client can read about marketing in their first 90 days. This hub is that page.

The guides

  1. 01 Marketing in your first 90 days after a Dubai trade licence What a new company in Dubai should do about marketing once the trade licence is issued: the accounts to open and what to leave for later.
  2. 02 The UAE Advertiser Permit: who needs it and who does not A plain summary of the UAE Media Council's Advertiser Permit for business owners and the people who post for them on social media. Not legal advice.
  3. 03 Instagram for a new company in Dubai: setting it up properly How a newly licensed Dubai company sets up Instagram: the business account, the name, the bio, the first nine posts and what to avoid in the first months.
  4. 04 Setting up a LinkedIn company page for a new Dubai company How a new company in Dubai sets up its LinkedIn company page, links its founders and starts posting so buyers and assistants find the right facts.
  5. 05 Google Business Profile for a new company in Dubai How a new Dubai company sets up its Google Business Profile, from name and category to verification and reviews. Plus why it matters for AI answers.
  6. 06 How much should a new company in Dubai spend on marketing? How a new Dubai company can think about its first marketing budget: the free basics, the monthly work, when to try paid ads and what to skip.
  7. 07 Referring your clients for marketing: how our partner programme works For Dubai business setup firms and accountants: what you earn by referring a client to Nomo Creative and what your client gets.

From the journal

Terms to know

FAQ

Does a business setup firm need to do marketing for its clients?

No. Most should not. Your work ends with the licence and the visas. When a client asks who can run their Instagram and LinkedIn you can refer them to us. Our partner programme pays you for it.

What does a new company need before it posts on social media?

An account in the exact trade name on the licence and a profile that says what the company does and where. Then a check on whether the people who will post for it need the UAE Advertiser Permit. The owner posting about their own company on their personal account is exempt.

For setup firms

Your clients ask who can run their marketing. Send them to us.

We run a new company's Instagram and LinkedIn for AED 2,899 a month with no setup fee and no minimum term. One person's own accounts cost AED 999. Introduce a client and you earn from every month they stay in their first year. They get AED 900 off their first month.

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