What it means for a Dubai business
A company page is where a buyer checks that you are real: how long you have existed, how many people work there, what you have been posting lately. It is also one of the places assistants read about companies.
Pages usually reach fewer people per post than the people who work there, because LinkedIn’s feed favours posts from people. Most businesses do best with both: the page as the official record, the owner and team as the voices.
Example
A corporate event company posts each finished conference on its page with the client’s agreement, then the founder reshares it with two lines on what was hard about the brief. The page holds the record. The founder’s post reaches the buyers.
Common mistake
Large followings with no activity. In our check of five Dubai wealth managers, followings ran past twenty thousand while the latest posts drew between 10 and 73 reactions. A big page that rarely posts anything worth reacting to looks like a sign on a closed door.