What it means for a Dubai business
On LinkedIn people buy from people. A founder, a managing partner or a senior agent who posts steadily builds the trust that a logo cannot. For a small business, the owner’s profile is often the most valuable marketing account it has.
In the UAE the owner posting about their own company on their personal account is exempt from the Advertiser Permit. Employees promoting the firm is less clear, so check before staff post promotional content.
Example
The founder of a design studio posts once a week on her own profile: one decision from a current project and why she made it. Her company page posts the finished projects. Enquiries mention her posts more often than the page.
Common mistake
A profile that reads like a CV. Our journal post on a Dubai broker’s LinkedIn profile rewrites one so a buyer understands what the person does and for whom.