What it means for a Dubai business
LinkedIn shows a post first to a small part of your network, then wider if people read it, comment thoughtfully or share it. It looks at how long people spend on a post and whether the comments are real conversation.
The practical lesson for a business: write for the people you want to reach in your own words. Then answer the comments you get.
Example
A setup firm’s owner posts a plain explanation of a new rule with no link in the post. Ten founders comment with questions and the owner answers each one. The post keeps travelling for days.
Common mistake
Engagement pods and copy pasted comments. LinkedIn has said it is reducing the reach of engagement bait. Real comments from the right people do more than many fake ones.