Dwell time

Dwell time is how long someone spends looking at a post or page before moving on, which LinkedIn and other platforms use as a sign that content was worth reading.

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Updated

What it means for a Dubai business

LinkedIn’s engineers have written about using dwell time because likes alone miss quiet readers. A post someone stops on and reads fully is a better signal than one they like in passing.

That favours posts with substance: a real story, a useful explanation, a document worth swiping through.

Example

A brokerage owner posts five short paragraphs explaining what the Smart Rental Index means at a tenant’s renewal, with the official source. Few people react, but many read to the end. The post travels further than his usual listings.

Common mistake

Padding a post to make people stay. Readers notice padding and leave. Hold attention with something worth reading.

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