Every platform is free to join and expensive to keep up. The choice is less about where the audience is in general and more about where your buyers look when they check you.
Instagram first
Businesses whose buyers judge on what they see: interior design studios, event companies, clinics, restaurants, salons, fitness studios, property. The buyer opens Instagram to see the work and decide whether it is their taste.
LinkedIn first
Businesses that sell to other businesses or to professionals: consultancies, law and accounting firms, recruitment, technology, business setup. The buyer checks the founder and the company on LinkedIn to see whether they are credible.
Both
Many Dubai businesses sell to both. A design studio does villas for families and offices for companies. A clinic serves patients and sells corporate health packages. A brokerage works with residents and with investors abroad.
The work can be the same. The telling changes:
- On Instagram, the finished room, the event or the doctor, with a short caption that names the place and the brief.
- On LinkedIn, the same project with the business story: the constraint, the decision, the result, posted by the founder.
The page or the person on LinkedIn
On LinkedIn the feed usually favours people over pages. A company page is still the official record buyers check, so keep it current, but let the founder do most of the posting.
TikTok, YouTube and the rest
TikTok can reach many people quickly and suits some consumer businesses. YouTube Shorts let a Reel be found through Google search. Both are good extras once Instagram or LinkedIn runs steadily. Neither should come first for most professional services.
What we run
We run a business’s Instagram and LinkedIn together: a post every weekday on each, written for each platform from the same work, each with a Reel. One person’s own accounts, on either or both platforms, are our Personal plan at AED 999 a month.