What it means for a Dubai business
Your team’s networks together are usually much bigger than your page’s followers. People trust people. A brokerage with twenty agents posting about their areas reaches more buyers than one company account.
In the UAE there is one extra check. The Advertiser Permit exempts owners promoting their own company on their own accounts. Whether an employee posting promotional content needs a permit is not settled in the guidance, so keep staff posts to their work and knowledge and confirm before they promote offers.
Example
A clinic’s dentists each post once a month about a question patients ask them, approved by the Medical Director. The clinic page reshares. Patients see named, licensed dentists rather than a logo.
Common mistake
Asking staff to repost company announcements word for word. Nobody reads a repost of a press release. Let them say it in their own words.