What it means for a Dubai business
Dubai business runs on relationships. LinkedIn is where many of them now start. A buyer who has read your posts for months recognises your name when you finally talk. That makes the first conversation warmer than any cold message.
It is slow. It works for people who show up weekly for months.
Example
An event company director comments thoughtfully on posts by marketing managers at companies she would like to work with. Over a quarter, several accept her connection request and one asks for a proposal for a launch.
Common mistake
Connecting and immediately pitching in a message. That is cold calling with a profile picture. Give first, ask later.