LinkedIn followers vs connections

On LinkedIn a connection is a two way link both people accept, while a follower sees your posts without you seeing theirs; connections also follow you by default.

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What it means for a Dubai business

Connections are your network. LinkedIn caps them at 30,000. Followers are your audience, with no cap. For most business owners connections matter more early on, because they are people who agreed to know you.

You can set Follow as the main button on your profile if many strangers want to read your posts without connecting.

Example

A setup firm owner accepts connections from founders and accountants and leaves Follow open for everyone else. His posts reach both groups.

Common mistake

Accepting every request from anyone. A network full of people who will never buy or refer makes your feed and your reach less relevant.

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