What it means for a Dubai business
SSI is LinkedIn’s own measure of how actively you use LinkedIn to sell. You can check yours for free on LinkedIn’s sales pages. It moves when you complete your profile, connect with relevant people, post and comment.
It is a useful nudge for an owner or a sales team. It is not a measure of sales.
Example
A brokerage asks each agent to check their SSI once a month. Agents with incomplete profiles fix them first, which is the quickest gain.
Common mistake
Chasing the score instead of the conversations it is meant to encourage. A high SSI with no enquiries means the activity is aimed at the wrong people.