What it means for a Dubai business
The phrase is overused, but the idea is simple: say something useful that only someone in your seat could say. A broker who explains what she sees at handovers, a clinic owner who explains why he hires the way he does, a designer who explains why a material fails in Dubai summers.
Opinions need evidence. A view backed by what you have seen is worth more than a bold claim.
Example
An interior designer posts: “I stopped specifying a popular white oak finish for west facing villa rooms. Here is what it looked like after one summer.” With photos. That post shows judgement no brochure can.
Common mistake
Recycling general advice everyone else posts. If a competitor could have written the same line, it is not thought leadership.