Homeowners choose a designer on Instagram. Developers, office managers, restaurant groups and hotel operators are more likely to meet you on LinkedIn. If any of your work is commercial, LinkedIn is the second channel worth your time.
Fix the profile first
A visitor glances at a few things before deciding whether to look further.
- Headline. Say what you design and where. “Villa and office interiors in Dubai, design to handover” beats “Founder and Creative Director”.
- Banner. One wide photo of a finished space with one short line on the right. The profile photo covers the left on phones.
- About. Start with the plain answer: the kinds of spaces you design and how a project starts. Then the detail.
- Featured. Pin one project document and one post a past client would recognise.
Our journal post on a Dubai broker’s profile walks through the same rewrite for another field. The logic carries over.
What to post
The same projects as on Instagram work on LinkedIn with a different caption. Instagram readers want the room. LinkedIn readers want to know how you work:
- The brief and the constraint. “A 400 square metre office in Business Bay, eight weeks to handover, with the client’s team still working on one floor.”
- A decision explained. Why a material lasts in Dubai’s summer, why an open plan failed for one client.
- A document post. A short PDF of a project, one image and one line per page, which readers swipe through in the feed.
- Design fairs. Downtown Design runs in early November. A post on what you saw, with your view, reaches people who were there.
Personal profile or company page?
Both, with different jobs. The company page is the official record that buyers and assistants check: name, location, services, team. The founder’s profile is the voice. On most feeds, posts from people travel further than posts from pages, so the founder posts and the page reshares.
How often
One good post a week from the founder is enough to be noticed by the people who matter, if it is steady. Comment on posts by developers and facility managers you would like to work with. A thoughtful comment puts your headline in front of their audience.
Keep it consistent with everything else
Use the studio’s exact licensed name on the page, the same as everywhere else. Assistants and buyers both connect the dots more easily when the facts match.