What it means for a Dubai business
Most profiles leave the default blue background. A banner with your work or one plain line about what you do sets you apart at a glance. On phones the profile photo covers part of the left side, so keep text to the right and centre.
Example
An interior designer uses a wide photo of a finished living room with one line on the right: “Villa interiors in Dubai, design to handover.” An agent uses a skyline of the community they cover with their languages.
Common mistake
Cramming the banner with logos and phone numbers. One image and one line is enough.