What it means for a Dubai business
A consistent look makes your posts recognisable before anyone reads the name. It need not be elaborate: two colours and a consistent way of shooting photos.
For businesses whose product is visual, like interior studios and event companies, the photo style is the identity.
Example
A new consultancy picks its two brand colours, one clean typeface and a rule that every person in a photo is shot against a plain wall in daylight. After a month the grid looks like one company.
Common mistake
Changing templates every few weeks. Consistency is what makes a look recognisable.