A referred client opens your profile on the way home from dinner with the friend who recommended you. They look at the first nine tiles and decide whether your taste is theirs. Everything on this page is about those nine tiles and the captions under them.
Start with the room, then the reason
The finished room is your strongest post. Shoot it in daylight from the angle that shows the brief best. Write the caption as a fact a homeowner can picture: “A Palm Jumeirah villa kitchen for a family of five who cook every night.” The place and the brief tell a reader whether this studio has solved a problem like theirs. They also give Instagram search. Any assistant reading your captions, the words a buyer would use.
Then post the reason. One decision per post: why limestone instead of marble for a west facing terrace, why the sofa sits away from the window, what changed after the first site visit. Clients hire judgement. A post that shows yours does more than ten mood boards.
Five posts from one project
- The reveal. A carousel of the finished room, the widest angle first, then details.
- Before and after. The same corner before and after, with the client’s written consent.
- The decision. One material or layout choice and the reason for it.
- The site. A short clip or photo from installation day or the handover, with no client documents visible.
- The question. A carousel answering something the client asked you, like how long a villa interior takes in Dubai or what drives the cost per square foot.
That is a week of posts from one project, without a new shoot.
What carousels and Reels did in our count
Across 12 Dubai interior design studio accounts in the 90 days to 13 October 2026, carousels drew the most likes and comments for their audience size: a median of 0.4 per 100 followers against 0.2 for Reels. That counts likes and comments, not reach, which public numbers do not show. It suggests a studio’s followers respond to swiping through a room. Reels still bring new viewers, so a mix works: carousels for the finished work, short Reels for walkthroughs and site days.
Questions that make good posts
The questions villa and apartment owners ask before calling are posts waiting to be written. A few we see often in the Dubai market: who can design and fit out a new apartment in Dubai Hills, what interior design costs per square foot, how long a villa interior takes, who handles the approvals for a villa extension. Answer one per post, with a range or a process rather than a promise.
What to avoid
Generated rooms presented as yours. Stock photos. Superlatives such as “Dubai’s best studio”, which the UAE’s rules on misleading advertising make risky and which no buyer believes. And never claim work your licence does not cover. If you do not hold the activity for fit out or construction, do not advertise it.
Where to start this week
Pick your best project of the last year. Write the caption fact and choose five photos for the carousel. Then look at your bio, because the people your carousel reaches will read it next.