What it means for a Dubai business
Alt text helps people with visual impairments know what is in your photo. It also gives Instagram plain words about the image instead of a guess. You find it under Advanced settings when you post or by editing a post later.
For a business that posts photos of work, alt text is a few seconds per image and describes what the caption may not.
Example
An interior studio’s automatic alt text reads “may be an image of indoor”. It writes its own: “Living room in a Dubai Hills villa with an oak floor and floor to ceiling windows onto the garden.” A blind visitor and a search system both learn what the room is.
Common mistake
Stuffing alt text with keywords. Describe the image as you would to someone who cannot see it. Keywords that fit will be there naturally.