What it means for a Dubai business
The first line does the work. It shows in the feed before “more” and it decides whether anyone reads on. Instagram search reads it too. Start with the plain point: what this is and who it was for.
The rest can be as long as the subject needs. A short caption under a beautiful room is fine. A carousel answering a cost question may need a few paragraphs.
Example
Weak: “Another dream project complete! 😍” Strong: “A two bedroom apartment in Dubai Marina, redesigned so a couple who both work from home each get a quiet desk.” The second tells the reader and the search box what they are looking at.
Common mistake
Writing captions that sound like an advert for anyone. Stock phrases about dream homes appear on thousands of accounts. Specific facts sound like you.