What it means for a Dubai business
Hashtags matter far less than they used to. Instagram has said they help it understand a post more than they bring reach. A few precise tags still help, especially place and field together, like #DubaiInteriorDesign or #JLTDentist.
Keywords in your caption now do much of the work hashtags once did, because Instagram search reads captions.
Example
A brokerage stops pasting the same thirty tags under every post. It uses three or four that fit each post: the area, the property type, Dubai real estate. Its captions now open with a plain line naming the area and the question.
Common mistake
Using huge tags like #love or #dubai. Millions of posts share them, so yours disappears within seconds. They say nothing about what you do.