What it means for a Dubai business
English reaches most of Dubai’s residents, but Arabic matters for Emirati and Arab buyers and for anything family focused. A bilingual caption shows respect and widens reach.
Translation is not enough. Arabic copy should be written or checked by a native speaker, because literal translations read badly and some marketing phrases do not carry over.
Example
A dental clinic posts in English with an Arabic version below, written by an Arabic speaking dentist on the team. Its Ramadan hours post goes out in Arabic first.
Common mistake
Machine translating captions without review. A mistranslated medical or legal term is worse than no translation. We offer captions in English and Arabic as an option for every client.