What it means for a Dubai business
Collabs put your post in front of a partner’s audience without an advert. They suit work done together: a design studio with the joinery that built the kitchen or an event company with its venue.
Both accounts must agree. The other account accepts your invitation before the post appears on its profile.
Example
An event company posts a Reel of a product launch as a Collab with the venue. The venue’s followers, many of them people who book events, see the company’s work with the venue’s endorsement attached.
Common mistake
Asking for Collabs with accounts whose followers would never buy from you. A Collab is worth it when the other audience overlaps with yours.