What it means for a Dubai business
Before you pay a creator, check that they hold a valid Advertiser Permit and appear in the Media Council’s database. The business can share responsibility for what is said about it. Health and real estate content carries the sector rules too: clinics need Medical Director approval and are responsible for what is filmed on their premises.
Example
An event venue invites three creators to a launch night. It confirms each one’s permit, briefs them on what may and may not be claimed and asks for the paid partnership label on every post.
Common mistake
Treating gifted products or free services as “not paid”. Gifting in exchange for posts is still advertising. This is a summary, not legal advice.