User generated content (UGC)

User generated content is content about your business made by customers or guests, such as their photos, videos or reviews, which you can reshare with their permission.

Also searched as  UGC · UGC content · customer content · UGC creators

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What it means for a Dubai business

Guests at an event and clients in a new home both post. Their content shows your work from the buyer’s side, which reads as more honest than your own photos.

Ask before you reshare and credit the person. “UGC creators” who are paid to make content in a customer style are a different thing. If they post on their own accounts to promote you, they may need the UAE Advertiser Permit.

Example

An event company asks guests at a corporate dinner to tag the event. Afterwards it reshares the best Stories with permission and thanks each guest by name.

Common mistake

Screenshotting a customer’s post without asking. Permission is polite and protects you.

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