What it means for a Dubai business
A specific testimonial beats a glowing one. “They finished two days before our move in date and fixed a cabinet the week after without being asked” says more than “amazing service”.
Clinics may use testimonials only with written consent and never ones that compare professions or promise results.
Example
A design studio asks each client at handover for two sentences about what surprised them. With permission, the best ones go into project posts beside the photos.
Common mistake
Editing a client’s words until they sound like marketing. Keep their phrasing. Real voices are what make testimonials believable.