What it means for a Dubai business
A recommendation is a testimonial with a real name and job title attached, which makes it more credible than a quote on your website. For service businesses that win on trust, a few specific recommendations do real work.
Example
After a product launch, an event company director asks the client’s marketing manager for a recommendation and suggests what it could cover: the timeline, the guest count, the one problem solved on the day. The result reads like a real account, not praise.
Common mistake
Trading recommendations with friends. A buyer can tell. Ask clients who know your work. Ask soon after a good result while it is fresh.