What it means for a Dubai business
In a city where many buyers are new and have no local network, proof from others replaces the friend who would have recommended you back home. Reviews, recognisable clients and real results matter more here than in many markets.
Rules limit some proof. Clinics need written consent for testimonials. Brokers must not post a sale before the transfer is registered with DLD.
Example
An event company adds a line to each event post naming the client, with permission. The brief. Over a year the grid shows a list of companies that trusted it.
Common mistake
Inventing or inflating proof, like “hundreds of happy clients” without a count. Use what you can show.