What it means for a Dubai business
For a design studio, before and after is the most persuasive post there is, as long as the client agrees to their home being shown.
For a clinic it is tightly regulated. Under the DHA standard it must be the real patient with written consent, the same lens and no editing, with the line “there is no guarantee that the result will be the same, as it might vary from one individual to another” and the risks, in the same font size as the rest.
Example
A studio shows a dated kitchen and the same kitchen after, from the same corner, with the brief and the budget range the client agreed to share. The photos do the talking.
Common mistake
Using a stock or generated “after” image. For a studio it misleads. For a clinic it breaks the standard outright.