What it means for a Dubai business
Reach tells you how many people your post got in front of. For a local business, the useful split is followers against non followers. Followers are people who already know you. Non followers are new and Reels usually bring more of them.
Reach is private. Only the account owner sees it in Insights. That is why public comparisons, including ours, use likes and comments per follower instead.
Example
Picture a dental clinic whose carousel reaches about three times as many accounts as its usual post. Insights show most of the extra reach came from shares. The topic was what to do when a child chips a tooth. The clinic plans more posts that answer a parent’s urgent question.
Common mistake
Reading low reach as a penalty. Most posts reach a fraction of followers. It varies by format and topic. Compare a post with your own usual, not with an influencer’s numbers.