The right number is the one you can keep for a year. The wrong number is the one that stops.
What Dubai businesses actually do
We counted the public Instagram posts of Dubai business accounts by field over the 90 days to 13 October 2026. The median account per field posted:
| Field | Accounts | Median posts a week |
|---|---|---|
| Real estate brokerages | 13 | 2.33 |
| Aesthetic clinics | 14 | 2.33 |
| Business setup firms | 11 | 2.33 |
| Freight and logistics | 6 | 1.98 |
| Dental clinics | 13 | 1.17 |
| Law firms | 11 | 1.01 |
| Interior design studios | 12 | 1.01 |
| Event companies | 15 | 0.78 |
So in most fields, two or three posts a week puts a business at or above the middle. In events, interiors and law, it puts you near the top.
Why gaps hurt more than low numbers
A buyer who hears your name opens your profile. If the last post is from March, they wonder whether you are still trading. A steady two posts a week, every week, answers that question without a word.
A rhythm that survives busy months
- One post about the work. A project or a client story with consent.
- One answer post. A question your buyers ask, answered plainly.
- One post about people when it fits. The team or the founder at work.
- Stories when something happens. Quick updates for the followers who already know you.
On LinkedIn, one or two strong posts a week from the owner, plus a few thoughtful comments a day, is enough to be noticed.
Does posting more increase reach?
More posts mean more chances to be seen, but Instagram and LinkedIn both show fewer people posts that nobody stops on. Weak posts made to hit a number can lower your average. Quality and consistency beat volume.
When to post
Check Instagram Insights and LinkedIn analytics for when your own followers are active and post a little before the peak. In Ramadan the peaks move.
Making it last
Batch the writing. Plan four weeks ahead. Separate the person who writes from the person who approves. We top up each client’s plan to four weeks every Sunday and post every weekday.