What it means for a Dubai business
General studies of best posting times mostly measure American or European audiences. A Dubai audience keeps different hours, especially in Ramadan, in summer and around the weekend that runs Saturday to Sunday for most offices.
Your own Insights tell you when your followers are on Instagram. Post a little before that peak. On LinkedIn, workday mornings in Dubai tend to suit business readers, but test with your own numbers.
Example
A clinic sees its followers are most active between 8 and 10 in the evening. During Ramadan the peak moves later, after iftar. It shifts its posting times for the month.
Common mistake
Obsessing over the minute. Timing helps at the margin. What you post and whether you post steadily matters far more. We publish each client’s posts when its own followers are most active.