Dental clinics in Dubai post less than many other fields. That leaves room for a clinic that posts steadily.
What the count shows
Across 13 Dubai dental clinic accounts in the 90 days to 13 October 2026, the median clinic posted 1.17 times a week. 38% posted twice a week or more. Compare aesthetic clinics, where the median was 2.33 a week.
A rhythm a clinic can keep
- One dentist or team post. Who patients will meet.
- One answer post. A question from the front desk, answered plainly.
- One practical or seasonal post when it fits. Hours or an awareness day.
- Stories when something happens. A new team member or a holiday schedule.
That is two or three posts a week from material the clinic already has.
The approval bottleneck
The DHA standard requires the Medical Director to approve every post that names the clinic. Clinics that post rarely often have a willing writer but a busy approver. Fix the process, not the writer: one batch a week on a fixed day with every post ready to read on a phone and one tap to approve. Keep the record.
Plan around the year
- Ramadan, expected from early February 2027: changed hours and fasting with braces.
- World Oral Health Day, 20 March.
- Summer: travel and dental emergencies abroad.
- Back to school in August: check ups for children.
Timing
Check your own Insights for when followers are online. Many patients browse in the evening. In Ramadan the peak moves later, after iftar.
Keeping it going
The clinics that keep a rhythm separate writing from approving. Someone plans and writes, the Medical Director approves. We do the writing and design for clinics and send each week’s posts for approval in one batch. No clinic post goes out without it.