What it means for a Dubai business
The standard puts responsibility inside the clinic. The Medical Director approves each post. A delegate may do it if the Medical Director confirms them in writing. Posts are archived with their edits. A clinic that outsources social media still owns this step.
The practical challenge is speed. Approvals that wait days stop a calendar.
Example
A clinic receives a week of posts in one batch every Monday. The Medical Director reviews them in one sitting and approves each with one tap. The approval is logged with name and time. Our clinic posts never go out on silence.
Common mistake
Letting a marketing assistant approve on the doctor’s behalf without written delegation. If something goes wrong, the record must show the right person approved it. This is a summary, not legal advice.