What it means for a Dubai business
Approval protects the business from posting something wrong or against the rules. It must also be quick or posting stops. An approval that waits a week in someone’s inbox kills a calendar.
For clinics it is a legal step: the Medical Director approves every post that names the facility.
Example
Every post we make reaches the client by email before it goes out. They let it go or ask for a change. They can also stop it. For most clients, silence approves once the window closes. For clinics nothing goes out without the Medical Director’s explicit approval.
Common mistake
Five people approving every post. Agree who decides and what they check, then trust them.