Social media management

Social media management is the ongoing work of planning, making, publishing and reviewing a business's posts on platforms like Instagram and LinkedIn, done in house or by an agency on a monthly retainer.

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What it means for a Dubai business

Packages vary widely, so compare what is actually included: how many posts and on which platforms, who writes and designs them, whether Reels are included, how approval works, what reporting you get and whether there is a minimum term or setup fee.

Ask what is not included too. Paid ads and photo shoots are often extras.

Example

Our plan is AED 2,899 a month with no setup fee and no minimum term: a post every weekday on Instagram and LinkedIn, each with a Reel, every post emailed to you first and a monthly check of what ChatGPT, Gemini and Claude say about your field. Extras like paid ads are listed on our add-ons page.

Common mistake

Choosing on price per post alone. Ten posts that sound like nobody cost more in the end than steady posts in your own voice.

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