What it means for a Dubai business
Choose a few KPIs tied to what you want: enquiries, profile visits that become messages, saves and shares on educational posts, being named in AI answers to your buyers’ questions. Track them monthly against your own past numbers.
Return on investment from organic social is hard to pin down because buyers check you on Instagram before contacting you by phone or email. Ask new clients how they found you and where they looked before calling.
Example
A design studio tracks three things each month: messages from Instagram, enquiries that mention seeing the feed and its named share in AI answers to eight villa questions. Each month’s report shows the trend.
Common mistake
Agreeing KPIs after the work starts. Agree them first so everyone judges the same thing.