What it means for a Dubai business
An audit is a fresh pair of eyes. It finds the things owners stop seeing: a bio from three years ago, a gap of months, a link that breaks, Highlights with old prices. Today it should also check what assistants say when buyers ask about your field.
Example
Our free audit puts the question a client would ask to an assistant and emails back the dated answer: who it named and the exact wording. Our journal scans of Dubai sites by field show the website half of the same check.
Common mistake
An audit that ends in a list of 40 problems and no order. Fix the three that a buyer meets first.