Instagram Insights

Instagram Insights is the analytics section of a professional account, showing reach, views, interactions, follower changes and audience details for everything you post.

Also searched as  Instagram analytics · Instagram metrics · how to see Instagram insights

Updated

What it means for a Dubai business

Insights show what worked for your own audience. Which posts reached non followers? Which ones people saved or sent? When are your followers online? Those answers are more useful than any general advice.

Look at a month at a time. A single post’s numbers swing a lot.

Example

Say a clinic notices its posts answering insurance questions are saved far more often than its promotional posts. It moves two posts a month from promotion to insurance questions. Our monthly report does the same comparison against each client’s own usual.

Common mistake

Watching follower count above everything. A few hundred local followers who save and share your posts are worth more than thousands who never will.

Related terms

Guides for your field

Every term, A to Z