What it means for a Dubai business
A company should use a business account. It gives you Insights on reach and audience, contact buttons for calls or directions and the category label under your name. It is also needed to connect scheduling tools and Meta’s advertising.
The account should carry the company’s name as it appears on the trade licence, so customers and assistants connect it with the company.
Example
A new consultancy registered in a free zone opens Instagram as a business account under its licensed name. It sets the category to Business consultant and adds its office address and a WhatsApp contact button.
Common mistake
Running the company from the founder’s personal account and switching later. Followers and history get mixed up. Start with the right account.