What it means for a Dubai business
Instagram lets you add up to five links to your profile. The first shows directly, the rest behind a tap. For most businesses the first link should go to the one place you most want a visitor to land: a booking page, a contact form or a page that answers the question your posts raise.
“Link in bio” in a caption still works, though fewer people follow it than you hope. Make the destination worth the trip.
Example
A clinic links first to a page listing its dentists and insurers with a booking button, then to its Google Maps location. A post about children’s check ups says “see our paediatric dentist via the link in our bio”. The page answers what that parent wants.
Common mistake
Sending people to a homepage that makes them search again. If your post is about villa renovations, the link should open the villa renovations page.