What it means for a Dubai business
The bio is the first thing a referred client reads. In one line it should say what you do and for whom, with the place. Then it should say what to do next, like book a consultation or send a message.
The name field above it is searchable in Instagram, so a short description there, like “Villa interiors Dubai”, helps people find you by what you do.
Example
Before: “Design is our passion ✨ Creating dreams since 2015”. After: “Villa and apartment interiors in Dubai, design to handover. Send us your floor plan for a first idea.” The second tells a homeowner they are in the right place and what to do.
Common mistake
Writing a slogan instead of a description. Our journal post on interior designer bios shows the before and after for one Dubai studio. A clinic adds one more rule: its MOHAP advertising licence number belongs on the account.