What it means for a Dubai business
Your headline follows you around LinkedIn. Every comment you leave shows it to people who have never visited your profile. So it should say what you do and for whom, in words a buyer would use, not your job title alone.
Example
Before: “Director at XYZ Properties”. After: “I help families relocating to Dubai rent and buy in Arabian Ranches and Dubai Hills | RERA licensed broker”. The second tells a reader why they might want to talk to you.
Common mistake
Stacking buzzwords: “Visionary | Leader | Disruptor | Speaker”. A buyer cannot tell what you sell. Plain beats clever.