A new company’s Instagram is often opened in a hurry by whoever is free, under a handle that was available, with a logo as the only post. Six months later it is hard to fix. Setting it up properly takes an afternoon.
The account
- Business account, not personal. It adds Insights and contact buttons. It can connect to scheduling tools and Meta’s ads.
- The name field in the exact trade name on your licence, plus a few words on what you do: “Name | Interior fit out Dubai”. The name field is searchable.
- The handle as close to the name as you can get. If you must add something, add the city or the field, not random numbers.
- Contact buttons for WhatsApp or email and your location, so a visitor can reach you in one tap.
The bio
One line on what you do and where, then the next step. “Bookkeeping for small companies in Dubai free zones. Message us for a quote.” Add a WhatsApp or email button and a link to your website or booking page.
The first nine posts
Before you tell anyone about the account, publish enough to fill the first screen of the profile:
- What the company does, in one clear post.
- The founder or team, with a line each on what they do.
- Three posts answering questions your first clients asked.
- Two posts showing the work or the process.
- One post on how to start working with you.
- One post on where you are and how to reach you.
A look you can keep
Choose two colours and one way of shooting photos. Consistency makes a small account look established.
What to avoid early
- Buying followers. The account looks big and silent. Buyers notice.
- Claims you cannot prove, like best or number one. They are risky under UAE advertising rules and nobody believes them.
- Advertising services your licence does not cover.
- Fake reviews or testimonials.
Then a rhythm
Two or three posts a week, held for months, does more than a burst in the first week. If you would rather not run it yourself, we post every weekday on a company’s Instagram and LinkedIn for AED 2,899 a month, with every post sent to you first.