The licence is issued and the visas are moving. Marketing feels like something for later. But the first weeks are when the decisions are cheapest to get right: which name, which accounts, who posts. Changing them later costs more.
Weeks one and two: claim the name
Use the exact trade name on your licence everywhere. Buyers, Google and AI assistants connect a company’s accounts by name and small differences break the link.
- Google Business Profile. Free and for many searches it is seen before your website. Choose the most specific category and add your hours and a description written the way buyers ask.
- LinkedIn company page. The official record that buyers check: what you do and who works there. Link the founders’ profiles to it.
- Instagram business account. In the company’s name, with a one line bio on what you do and where.
- A simple website. One page is enough to start, as long as the text is readable without scripts.
Weeks two to four: decide who posts
The UAE Advertiser Permit has applied to individuals advertising on social media from inside the UAE since 1 February 2026. A founder promoting a company they own on their personal account is exempt. Whether an employee promoting the company needs a permit is not settled in the guidance. Decide who will post and check before staff promote the company. Our Advertiser Permit guide explains it.
Month two: start a rhythm
Two or three posts a week on the platform your buyers use. For most business to business companies that is LinkedIn first. For companies selling to residents it is Instagram. Post what you know: the questions clients ask in the first meeting, how you work, the people behind the company.
Keep claims honest. Federal consumer protection rules apply in free zones too and count misleading prices or terms as misleading advertising. Only advertise what your licence covers.
Month three: reviews and a first check
Ask every early client for a Google review and reply to each one. Then ask an assistant the question your best client would ask in their own words. Save the answer with the date. That is your baseline.
What to leave for later
Paid ads until the profile is worth landing on. Five platforms when one or two would do. A rebrand before you have clients.
If your setup firm sent you here
Many setup firms refer their clients to us for this part. We run a company’s Instagram and LinkedIn for AED 2,899 a month with no setup fee and no minimum term. One person’s own accounts for AED 999. A client referred by a partner gets AED 900 off the first month.